Vlok Fees and Billing Policy
Last updated: 1 August 2026
This Fees and Billing Policy (“Policy”) explains the fees, billing arrangements and payment terms applicable to the Vlok Service.
This Policy forms part of the agreement between Vlok Ltd (“Vlok”, “we”, “us” or “our”) and the restaurant, hospitality business or other business using the Service (“Client”, “you” or “your”).
This Policy should be read together with:
- the Vlok Terms of Service;
- the applicable Order Form;
- the Telecommunications and Number Provisioning Authorisation;
- the Data Processing Agreement; and
- any other document expressly incorporated into the Agreement.
If an Order Form expressly states different pricing or commercial terms, the Order Form will take priority for those matters.
1. Business use
The Service is provided solely for business use.
All prices are stated in pounds sterling and exclude VAT unless expressly stated otherwise.
VAT and any other applicable taxes will be added at the prevailing rate.
2. Available plans
Vlok currently offers the following standard subscription plans:
- Vlok Pro; and
- Vlok Performance.
The plan selected by the Client will be shown in the Order Form, checkout process or subscription confirmation.
Vlok may also offer:
- negotiated pricing;
- promotional pricing;
- custom plans;
- additional services;
- trials;
- discounts; or
- other commercial arrangements.
Any such arrangement must be confirmed by Vlok in writing or displayed during the applicable checkout process.
3. Vlok Pro
3.1 Subscription fee
The standard Vlok Pro subscription fee is:
£350 per Billing Month, excluding VAT.
The subscription fee is charged in advance at the beginning of each Billing Month.
3.2 Included AI minutes
Vlok Pro includes:
1,000 AI call minutes per Billing Month.
An AI call minute means a minute, or part of a minute where rounded in accordance with Vlok’s billing systems, during which the Service actively handles or processes a telephone interaction for the Client.
Vlok may exclude internal technical activity from billable minute calculations where appropriate.
Unused included minutes:
- expire at the end of the applicable Billing Month;
- do not roll over;
- have no cash value; and
- cannot be transferred to another account or Billing Month.
3.3 Additional AI minutes
Where the Client exceeds 1,000 AI call minutes during a Billing Month, additional usage will be charged at:
£0.20 per additional AI minute, excluding VAT.
Additional minute charges accrue throughout the Billing Month.
They are invoiced and charged at the beginning of the following Billing Month.
3.4 Example
If the Client’s Billing Month runs from 4 August to 3 September and the Client uses 1,250 AI minutes:
- the first 1,000 minutes are included;
- 250 additional minutes are chargeable;
- the additional usage charge is £50, excluding VAT; and
- that charge is invoiced on or around 4 September.
4. Vlok Performance
4.1 Subscription fee
The standard Vlok Performance subscription fee is:
£99 per Billing Month, excluding VAT.
The subscription fee is charged in advance at the beginning of each Billing Month.
4.2 Telephone booking charges
For bookings generated through a telephone interaction handled by the Service, the Client will be charged:
£0.60 per Booked Guest, excluding VAT.
4.3 Online booking-widget charges
For bookings generated through a Vlok online booking widget, the Client will be charged:
£0.25 per Booked Guest, excluding VAT.
4.4 Included service usage
Vlok Performance does not ordinarily include separate charges for:
- AI call minutes;
- standard SMS confirmations;
- ordinary call handling;
- ordinary use of the booking system; or
- standard use of the online booking widget.
This is subject to:
- the Agreement;
- reasonable and legitimate use;
- any custom services agreed with the Client; and
- Vlok’s rights concerning abnormal, abusive, fraudulent or excessive usage.
4.5 No minute limit
Vlok Performance does not have a standard monthly AI-minute allowance or overage rate.
However, this does not permit:
- abusive usage;
- artificial traffic;
- unrelated call routing;
- internal staff traffic intended to avoid other charges;
- automated or fraudulent bookings;
- excessive testing;
- resale of the Service;
- use outside the agreed business purpose; or
- use that creates disproportionate telecommunications, infrastructure or support costs.
Where the Client’s use is abnormal, abusive or materially outside ordinary restaurant or hospitality use, Vlok may:
- investigate the usage;
- require corrective action;
- restrict or suspend the affected usage;
- move the Client to a different plan;
- apply reasonable additional charges;
- require a custom commercial arrangement; or
- terminate the affected Service.
Where reasonably practicable, Vlok will notify the Client before applying additional charges for non-urgent usage concerns.
5. Booked Guests
5.1 Meaning of Booked Guest
A “Booked Guest” means each person included in a reservation successfully created through:
- a telephone interaction handled by the Service; or
- the Vlok online booking widget.
For example, a confirmed reservation for four people will ordinarily generate four Booked Guest charges.
5.2 Charges are based on the booking
Booked Guest charges are based on the number of people included in the confirmed booking when it is created or last materially updated through the Service.
The charge applies whether or not:
- the guest later attends;
- the guest cancels;
- the guest fails to attend;
- the restaurant later contacts the guest;
- the restaurant chooses not to seat the guest;
- the booking is later amended outside the Service; or
- the restaurant otherwise receives revenue from the booking.
Vlok does not verify physical attendance at the restaurant.
The Vlok Performance plan charges for the booking opportunity generated through the Service, not for guaranteed attendance or revenue.
5.3 Booking amendments
Where an existing booking is amended through the Service:
- an increase in party size may result in charges for the additional Booked Guests;
- a reduction in party size does not automatically result in a credit;
- an ordinary amendment does not create a second full charge for the same guests; and
- duplicate charges caused by a clear technical error may be corrected.
5.4 Duplicate and test bookings
Vlok may exclude or credit:
- verified internal test bookings authorised by Vlok;
- clear duplicate bookings;
- bookings generated solely by a confirmed Service malfunction;
- demonstrably fraudulent bookings; or
- other bookings Vlok reasonably decides should not be charged.
The Client must not create artificial, misleading or excessive test bookings.
6. Performance-plan billing
The Client’s monthly Vlok Performance invoice may include:
- the next Billing Month’s subscription fee, charged in advance;
- telephone Booked Guest charges accrued during the previous Billing Month;
- online-widget Booked Guest charges accrued during the previous Billing Month;
- approved additional services;
- applicable payment charges;
- credits;
- VAT; and
- any other amount properly due under the Agreement.
Example
If a Client’s Billing Month begins on 4 August:
- the Client pays the subscription fee for 4 August to 3 September on or around 4 August;
- Booked Guest charges accrue from 4 August to 3 September; and
- those Booked Guest charges are invoiced on or around 4 September alongside the next subscription payment.
7. Billing Month and subscription anniversary
The Client’s first Billing Month begins on the date its paid subscription starts, unless the Order Form states otherwise.
Each subsequent Billing Month begins on the corresponding calendar date.
For example:
- a subscription beginning on 4 August renews on 4 September;
- the Billing Month runs from 4 August until the end of 3 September; and
- invoices are ordinarily generated on or around the fourth day of each month.
Where the corresponding date does not exist in a particular month, Vlok may process the renewal on the final day of that month or another reasonably equivalent date.
Vlok may adjust a billing date where reasonably necessary because of:
- payment-provider processing;
- weekends or bank holidays;
- system maintenance;
- failed-payment retries;
- account changes; or
- an agreed billing adjustment.
A minor administrative change to the collection date does not change the Client’s underlying payment obligations.
8. Setup fees
A setup fee may apply as stated in:
- the Order Form;
- checkout;
- the pricing page; or
- another written quotation accepted by the Client.
Setup fees may cover:
- onboarding;
- Service configuration;
- menu and information setup;
- booking-rule configuration;
- call-flow design;
- testing;
- number setup; and
- launch assistance.
Unless otherwise stated, setup fees are charged before onboarding or activation begins.
Setup fees are non-refundable once Vlok has commenced onboarding work, except where Vlok cannot activate the Service for reasons within its reasonable control.
9. Additional charges
Additional charges may apply for:
- custom development;
- bespoke integrations;
- substantial reconfiguration;
- additional telephone numbers;
- international telephone usage;
- premium or unusual telecommunications traffic;
- additional support;
- on-site work;
- custom reporting;
- data migration;
- repeated retraining caused by inaccurate or changing Client information;
- excessive or abusive use;
- chargeback costs;
- debt-recovery costs; and
- other services approved by the Client.
Additional fees will apply only where:
- stated in the Order Form;
- stated in this Policy;
- displayed during purchase;
- communicated before the relevant service is supplied; or
- approved by the Client in writing.
This does not prevent Vlok from passing on legally recoverable costs arising from late payment, chargebacks, fraud or breach of the Agreement.
10. Invoices
Invoices will be made available electronically and may be sent to the Client’s:
- billing email address;
- registered account email address;
- online account; or
- other agreed contact.
The Client must ensure its billing information remains accurate and current.
Failure to receive or review an invoice does not remove the obligation to pay amounts properly due.
An invoice may include charges from different periods where:
- usage information was delayed;
- a correction is required;
- a payment previously failed;
- a credit is applied; or
- a charge could not reasonably be included in an earlier invoice.
11. Payment methods
Vlok may accept payment by:
- Direct Debit;
- debit or credit card; or
- another payment method approved by Vlok.
The Client must maintain a valid payment method throughout the subscription.
Vlok may require a Client to use a particular payment method based on:
- account risk;
- billing value;
- payment history;
- location;
- provider availability; or
- operational requirements.
Cancelling a payment mandate does not cancel the subscription or remove any obligation to pay.
12. Direct Debit
Where payment is made by Direct Debit, the Client authorises Vlok or its payment provider to collect:
- subscription fees;
- usage charges;
- Booked Guest charges;
- additional charges;
- VAT;
- overdue amounts; and
- other sums properly due under the Agreement.
Vlok or its payment provider will provide the Client with applicable advance notice of:
- the amount to be collected;
- the collection date; and
- any material change to the amount, date or frequency,
in accordance with the relevant Direct Debit arrangements.
Collections may appear on the Client’s bank statement under the name of Vlok, its payment provider or another notified service-user name.
Any rights arising under the Direct Debit Guarantee operate separately from the Client’s contractual obligation to pay valid charges.
A refund obtained through a Direct Debit indemnity or bank process does not automatically establish that the underlying invoice was invalid.
13. Card payments, surcharges and Direct Debit discounts
Vlok may:
- offer a discount for payment by Direct Debit;
- charge different headline prices for different payment arrangements;
- apply a reasonable card-processing charge where legally permitted; or
- absorb card-processing costs at its discretion.
Vlok will not impose a card surcharge where that surcharge is prohibited by applicable law.
Any card surcharge will be:
- disclosed before payment;
- limited to a method for which a surcharge is legally permitted;
- applied in accordance with applicable payment rules; and
- stated on the relevant invoice or checkout page.
Vlok may remove, introduce or change a Direct Debit discount or legally permitted payment charge by giving reasonable notice.
A change to the underlying subscription price remains subject to the 30-day fee-change provisions in this Policy.
14. Payment authorisation
The Client authorises Vlok and its payment providers to:
- store payment tokens and mandate references;
- initiate recurring payments;
- retry failed payments;
- apply approved credits;
- collect overdue balances;
- update expired card details through lawful account-updater services; and
- process refunds where approved.
Vlok does not ordinarily store full payment-card details itself where payment information is handled by a payment provider.
15. Billing disputes
The Client must review its invoices and raise any genuine billing dispute within 14 days of the invoice date.
A dispute should include:
- the invoice number;
- the disputed item;
- the amount disputed;
- the reason for the dispute;
- relevant booking or transaction details; and
- any supporting evidence.
The Client must pay all undisputed amounts by the due date.
Raising a dispute does not automatically suspend:
- the subscription;
- future invoices;
- collection of undisputed amounts; or
- the Client’s other obligations.
Vlok will investigate disputes reasonably and may:
- uphold the charge;
- correct an error;
- apply a credit;
- remove a charge;
- request additional evidence; or
- reject the dispute.
Failure to dispute an invoice within 14 days does not prevent correction of:
- fraud;
- a manifest error;
- duplicate billing;
- a legal requirement; or
- another matter Vlok agrees to review.
16. Performance-plan booking disputes
A Client may ask Vlok to review a Booked Guest charge where it believes that:
- the booking was duplicated;
- the booking was fraudulent;
- the booking was an authorised test;
- a technical error created an incorrect party size;
- the booking was not successfully created; or
- the charge was otherwise incorrectly calculated.
The fact that a guest:
- cancelled;
- did not attend;
- changed their mind;
- could not be accommodated;
- was refused service;
- did not spend money; or
- did not generate profit
does not, by itself, make the charge invalid.
Vlok may, at its reasonable discretion:
- remove the charge;
- issue a full or partial credit;
- reject the dispute;
- request evidence;
- restrict repeated unsupported disputes; or
- identify repeated patterns of misuse.
Any goodwill credit does not create an obligation to issue the same credit in another case.
17. System records
Vlok’s system records will be used to calculate:
- AI call minutes;
- Booked Guests;
- booking source;
- booking creation time;
- party size;
- SMS and telecommunications usage;
- subscription dates; and
- other usage charges.
These records will be presumed accurate unless:
- there is a manifest error;
- a confirmed technical fault affected the calculation;
- the Client provides credible contrary evidence; or
- Vlok determines that a correction is appropriate.
Vlok may use reasonable rounding and measurement rules required by its telecommunications, payment or infrastructure providers.
18. Credits
Vlok may issue account credits at its discretion.
Credits may be issued for:
- billing corrections;
- verified service faults;
- goodwill;
- promotional arrangements;
- duplicate charges;
- agreed commercial adjustments; or
- another reason approved by Vlok.
Unless Vlok states otherwise, a credit:
- can only be used against future Vlok invoices;
- is not redeemable for cash;
- is not transferable;
- cannot be sold;
- may expire after 12 months;
- cannot be used after account termination; and
- does not constitute an admission of fault or liability.
Vlok may withdraw a credit obtained through fraud, error or misuse.
19. Refunds
Except where required by law or expressly stated in the Agreement:
- subscription fees are non-refundable once the Billing Month has begun;
- usage charges are non-refundable once validly incurred;
- Booked Guest charges are non-refundable merely because a guest cancels or does not attend;
- setup fees are non-refundable once onboarding work begins;
- unused AI minutes have no cash value;
- unused time following cancellation is not refunded; and
- promotional amounts are not redeemable for cash.
Vlok may issue a refund at its discretion where:
- an invoice contains an error;
- a duplicate payment was taken;
- the Service could not be delivered for reasons within Vlok’s reasonable control;
- the Terms expressly require a refund; or
- Vlok agrees that a refund is appropriate.
Refunds will ordinarily be returned to the original payment method.
20. Failed payments
If a payment fails, is declined, reversed or remains unpaid, Vlok may:
- notify the Client;
- retry the payment;
- request an alternative payment method;
- restrict account functionality;
- suspend the Service;
- suspend telephone numbers;
- stop accepting new bookings;
- charge legally recoverable interest and costs;
- refer the debt for collection; or
- terminate the Agreement.
Unless Vlok exercises its discretion to allow additional time, the Client must resolve a failed payment within seven days of the payment becoming due.
If the balance remains unpaid after seven days, Vlok may suspend or lock the Client’s account without further notice.
Vlok may extend the payment period at its discretion based on:
- payment history;
- the reason for failure;
- communication from the Client;
- the amount outstanding;
- operational considerations; or
- an agreed payment arrangement.
Any extension:
- applies only to the particular payment;
- does not waive Vlok’s rights;
- does not change future due dates; and
- may be withdrawn if the Client does not comply with the agreed arrangement.
21. Late-payment interest and recovery costs
Where permitted by law, Vlok may charge:
- statutory interest;
- contractual interest where stated in an Order Form;
- fixed late-payment compensation;
- reasonable debt-recovery costs;
- payment-provider fees;
- court fees;
- legal costs; and
- other recoverable enforcement expenses.
Vlok may claim interest and recovery costs available under the Late Payment of Commercial Debts legislation where applicable.
Interest accrues until the outstanding amount is paid in full.
Accepting late or partial payment does not waive Vlok’s right to recover the remaining balance, interest or costs.
22. Suspension for non-payment
Where Vlok suspends the Service for non-payment:
- the Client may lose access to its account;
- calls may no longer be answered;
- booking functionality may be disabled;
- SMS functionality may be disabled;
- System Numbers may be suspended;
- integrations may stop operating; and
- the Client remains responsible for charges properly accruing under the Agreement.
Vlok is not responsible for bookings, calls, revenue or opportunities lost during a valid non-payment suspension.
Vlok may require payment of:
- the full overdue balance;
- accrued interest;
- recovery costs;
- a reactivation charge; and
- advance payment for future service
before restoring access.
23. Chargebacks, indemnity claims and payment reversals
The Client must not initiate an unjustified:
- card chargeback;
- Direct Debit indemnity claim;
- payment reversal;
- bank dispute; or
- similar recovery process
for a valid charge.
Before initiating a payment dispute, the Client should first raise the matter through Vlok’s billing-dispute process, unless fraud, account compromise or another urgent circumstance makes that impracticable.
Where a Client obtains a reversal of a valid payment, Vlok may:
- treat the amount as overdue;
- suspend the Service;
- recover the reversed amount;
- recover reasonable provider and administrative costs;
- require an alternative payment method;
- require advance payment; or
- terminate the Agreement.
Nothing in this section prevents the Client from exercising a genuine legal or payment-scheme right.
24. Promotions and discounts
Promotions and discounts may be subject to:
- eligibility requirements;
- a stated start and end date;
- account limits;
- plan restrictions;
- payment-method requirements;
- usage requirements; and
- other terms displayed with the offer.
Unless stated otherwise:
- a promotion applies only for the advertised period;
- the standard rate applies after the promotional period ends;
- promotions cannot be combined;
- promotions have no cash value;
- promotions are non-transferable; and
- Vlok may withdraw an offer before acceptance.
The applicable checkout page, pricing page, Order Form or promotion notice will state the material terms of the offer.
25. Fee changes
Vlok may change:
- subscription fees;
- included usage;
- usage rates;
- Booked Guest rates;
- overage charges;
- additional-service charges; and
- other recurring commercial terms
by giving the Client at least 30 days’ written notice.
A fee change will not apply retrospectively.
Where a change materially increases the Client’s recurring charges, the Client may cancel the affected Service before the new price takes effect.
Where the Client gives valid cancellation notice under this section:
- the Client may continue using the Service until the effective date;
- existing charges remain payable until termination;
- the increased fee will not apply after termination; and
- no additional early-termination charge will apply solely because of the fee increase.
If the Client continues using the Service after the effective date without cancelling, the revised fees will apply.
Changes to VAT, taxes, regulatory charges or mandatory Provider charges may take effect as required by law or the relevant provider.
26. Plan changes
A Client may request to move between Vlok Pro and Vlok Performance.
Plan changes are subject to:
- Vlok’s approval;
- account status;
- technical configuration;
- payment of outstanding balances;
- any applicable setup or reconfiguration charge; and
- the effective date confirmed by Vlok.
Unless otherwise agreed:
- a plan upgrade may take effect immediately;
- a plan downgrade takes effect at the next Billing Month;
- accrued charges under the previous plan remain payable; and
- usage is charged under the plan active when the usage occurred.
Vlok may refuse repeated, abusive or strategically timed plan changes intended to avoid valid usage charges.
27. Cancellation and final billing
The Client must provide at least 30 days’ written notice to cancel the Service.
During the notice period:
- subscription fees remain payable;
- usage charges continue to accrue;
- Booked Guest charges continue to accrue;
- additional services remain chargeable; and
- the Client may continue using the Service unless it is suspended for another reason.
After termination, Vlok may issue a final invoice covering:
- unpaid subscription charges;
- AI-minute overages;
- Booked Guest charges;
- additional services;
- telecommunications usage;
- late-payment charges;
- chargeback costs;
- VAT; and
- other amounts incurred up to the termination date.
Cancelling a Direct Debit or card authority does not constitute valid cancellation of the Service.
28. Taxes and withholding
The Client is responsible for all taxes, duties, levies and similar charges applicable to its purchase of the Service, excluding taxes based on Vlok’s net income.
If the Client is legally required to make a deduction or withholding, it must:
- notify Vlok;
- provide supporting documentation; and
- where legally permitted, increase the payment so Vlok receives the amount it would have received without the deduction.
29. No set-off
Unless required by law, the Client must pay amounts due without:
- set-off;
- counterclaim;
- deduction; or
- withholding.
This does not prevent the Client from raising a genuine dispute under this Policy.
30. Billing communications
Vlok may send billing communications by:
- email;
- account notification;
- invoice;
- SMS to an authorised business contact;
- payment-provider notification; or
- another reasonable electronic method.
The Client must keep its billing and payment contacts current.
A billing notice sent to the latest contact information supplied by the Client will be treated as properly sent.
31. Changes to this Policy
Vlok may update this Policy in accordance with the Terms of Service.
Material fee changes are subject to section 25.
Other updates may take effect on the date stated in the updated Policy.
Where a material update substantially disadvantages the Client, the Client may exercise any early-cancellation right available under the Terms of Service.
32. Governing law and jurisdiction
This Policy and any non-contractual obligations arising out of or in connection with it are governed by the law of England and Wales.
The courts of England and Wales have exclusive jurisdiction to settle disputes arising out of or in connection with this Policy.